We have a dedicated team of copywriters as well as graphic designers because, when it comes to brands, how something sounds is just as important as it looks. Whether you’re a school, a Trust or a local authority, you need to make sure all your material looks and sounds like ‘you’. You wouldn’t publish something with the wrong logo on it, so you wouldn’t publish something with the wrong wording or tone of voice either – that’s where we can help.
Our Copy Team helps to create and refresh our partners’ brands, including their taglines, visions, values, and general tone of voice used across all communications. They are responsible for ensuring consistency across everything we do, so that tone of voice becomes a really valuable aspect of every project we work on.
For Sam, one of our Creative Copywriters, building a narrative for EE’s partners is a highlight of the job. ‘We develop strong relationships with every organisation we work with, which helps us to identify their ethos and goals,’ she says. ‘This is such an important part of the process as we get to really understand what makes them tick and what story we need to tell to help them succeed.’
Read more about how we build brands and narratives:
- Creating & Communicating Trust Vision & Values
- Accord MAT: Brand Creation, Promotion and Strategic Objectives
- Framwellgate School Durham: Identity Refresh and Application