The main aims of our partnership with NCW are to increase exposure and engagement with the campaign. It goes without saying that this year has presented new challenges in this area. However, we were able to work with NCW to create innovative and successful solutions – such as a Virtual Careers Fair – to deliver a high-quality campaign despite restrictions.
The numbers speak for themselves regarding the success of NCW this year. The engagement with the 2021 campaign was incredible, with over 500,000 views, 54,000 tweets, and over 65 million potential impacts. The virtual nature of the campaign also meant that we were able to work with more external organisations than ever, including BBC News, Microsoft, and the NHS.
We are excited to continue our partnership with NCW to empower positive change through careers education. You can read more about our collaboration here.