Accord Multi Academy Trust: Brand Creation, Promotion and Strategic Objectives (2016 - present)

Accord Multi Academy Trust consists of two secondaries, two primaries and one sixth form. It was formed through a collaborative, partnership approach. From the conception of the Trust and the initial brand identity through to ongoing marketing, communications and PR support, we have been part of the Accord team since it was founded in 2016.


  • Grow the profile of the values, identity and strategic aims of the Trust across all key platforms – both internally and externally.
  • Work with the four individual schools and sixth form provision to implement a variety of proactive and reactive projects around school improvement, marketing, stakeholder engagement and promotion.
  • Raise aspirations across the Trust through ongoing projects and initiatives.

Our role:

Delivering a comprehensive creative service throughout the organisation, including; film, photography, copy, PR, design, web and online campaigns. Working alongside the secondaries and sixth form to implement high impact marketing and engagement programmes.

Engaging Education have been our creative team since the Trust’s inception in 2016. They have been instrumental in creating and developing the Accord brand, implementing marketing campaigns, driving forward communications and engaging all stakeholders across the Trust. More recently, the team have utilised their extensive skillset to develop and implement a wide range of innovative virtual events, engaging our key audiences and raising our profile through online channels during Covid-19. The team demonstrate real impact and accountability against our KPI’s, have an unrivalled understanding of the education sector and genuinely care about the success of our relationship.

Alan Warboys, CEO, Accord Multi Academy Trust


  • Growth of the Trust to secure two further primary schools following its inception.
  • Transformation of the post-16 provision into a renowned local option.
  • Positive staff, student, parent and stakeholder voice initiatives across primary, secondary and sixth form.
  • Implementation of virtual events across the Trust, with high levels of engagement and positive user experiences.