Ethos Academy Trust: Myth Busting & Staff Recruitment (2018 - present)

Ethos Academy Trust was formed in September 2018 as a result of long-standing effective partnerships between three SEMH settings in Kirklees. The three founding schools have a strong track record of providing high-quality education and support to children and schools across Key Stages 1 to 4. They seek to explore, nurture and develop the qualities that make our pupils unique through the provision of the highest-quality education and support to all young people.



  • Provide a positive experience and initial impression for parents and students attending one of the SEMH settings.
  • Bust myths around working in SEMH education settings to attract high-quality staff into vacancy opportunities.
  • Raise the profile of the core values, vision and identity of the Trust across all key platforms.  

Our role:

  • Working as the official marketing and communication team for Ethos Academy Trust.
  • Providing a comprehensive creative service across the organisation and within individual settings.
  • Creating and implementing new marketing and communication strategies.
  • Growing key business development initiatives.
  • Supporting all teams with innovative ideas and solutions.
Recruitment brochure

The Engaging Education Team are inspirational to work with. Their passion, flare and creativity are second to none and we have been delighted with the wide-ranging, high-quality products (social media accounts, websites, recruitment packs, trust and academy branding, promotional films and wall art) they have developed with and for us. The team work brilliantly in our academies, quickly building effective professional relationships with staff and pupils alike. Engaging Education colleagues have become valued partners of Ethos Academy Trust over recent years, empowering us to raise the profile of the work we do and the outcomes we have achieved.

Jayne Foster, CEO, Ethos Academy Trust


  • Average impressions on key recruitment vacancy campaigns of 9,583, resulting in a higher number of quality applications.
  • Increased social media following across all Trust media by 326% (March 2019 – 2020).
  • An increase in ‘following’ of 89% throughout 2020 (during the COVID-19 pandemic).
Values postcards