National Careers Week: Raising Profile (2016 – present)

Aims:

• Develop CEIAG resources (linked to the Gatsby Benchmarks) for students and educators from KS1 to KS5 – raising aspirations, developing skills and empowering all.
• Create resources and campaigns to raise industry engagement and generate sponsorship from a wide range of potential funders.
• Produce and implement promotional campaigns to generate consistent exposure and interest across a variety of target audiences, stakeholders and platforms.

Outcomes:

• Over 55,000 downloads of resources during NCW 2021 – enabling young people, educators and businesses to benefit from a wide range of bespoke activities.
• 44,074 tweets during the week with a reach of 275,085,882 potential users.
• The NCW 2021 Virtual Careers Fair had over 510,000 unique visitors from Monday – Sunday.
• Official partnership and endorsement from the Department for Education and Ofsted in promoting the use of NCW resources in education settings across the country.

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