Working closely with a range of partner academies, schools, colleges and MATs, we understand that when it comes to increasing and maintaining student roll, attracting applicants is only the first hurdle. Once students have applied and secured their place, the next challenge is to maintain their interest and ensure that they walk through the door in September. That’s where moving up campaigns come in.
Early in 2021, one of our amazing partners, UTC Leeds, had an idea for an exciting campaign which would capture the attention of their incoming cohort and give them a real taste of life at their new college.
UTC Leeds is a specialist STEM college which takes on students from Year 10 through to Year 13. Through their unique selling points, staff from the UTC saw an opportunity to create a meaningful and engaging campaign based on their tagline: “Innovate. Collaborate. Engineer.”
The idea was to create three activity packs which could be sent out over a few months to students who were due to start at UTC Leeds in the next academic year. Each pack would contain a challenge to complete plus information about various relevant Industry Partners involved in the UTC. Whilst the challenges were set by UTC Leeds themselves, Team EE was responsible for creating the branding around the overall campaign as well as copy and design for each activity pack.